This campaign was created for Burberry’s new re-versable bag collection.  The Campaign “What’s Your Side?” derived from each bag has two unique sides,  allowing customers to choose their own side.

Objective: Create a booklet that shows the new product while continuing the campaign.

This booklet is showing off the new reversable Bag.  The cover page is the simple and shows off the brand’s style.  The second page shows off the hisory of Burberry.  The third page unfolds to a new parfume sample.  When folded the fourth page shows one side of the reversible bag and the other side shows the other or inside of the reversible bag, creating one unified bag when opened.

The last, back page of the booklet shows an image looking into the bag and a statement saying “It’s what’s on the inside that counts” relating to it’s what’a on the inside of the booklet is what counts.