Objective: find unique ways to advertise the GoPro

This campaign is designed to encurage people to buy a GoPro.  If someone is emersed in an exsperience where they would want to take pictures and record it, then they would realize the GoPro is a good fit for them.  

Target Market: People who are traveling and like being active.  These screen would be placed in elevators where people would be traveling, such as in train and airport elevators.